Getting started

Create your TruLata account

Sign up at login.trulata.com/signup, start the 7 day free trial with no card or buy a plan, and get your sign-in link by email.

2 min read · Updated November 2, 2026

#Sign up

Go to login.trulata.com/signup. The page asks for three things, and two of them are your email address.

  1. Type your work email in Work email.
  2. Type it again in Type it again. Your sign-in link goes to this address and it is the only way in, so it has to be right.
  3. Add Your website if you have one. It is optional. TruLata uses it to check how ChatGPT, Gemini and the other AI engines describe your business, so your dashboard has results on day one.
  4. Start the free trial or buy a plan, as described below.

#Start the free trial

The free trial runs for 7 days with no card. It ends on its own after 7 days unless you add one.

  1. Fill in First name and Business name. The business name is what your dashboard is called.
  2. Press Start 7 days free. It uses the work email and website you entered above.
TipThe free trial is once per business. If your email or your business has had one before, the page says You have already tried TruLata and offers the plans instead.

#Buy a plan instead

Choose Monthly or Yearly above the plans, then press the Buy button on the plan you want and pay on the next page. A plan that is set up with a person shows Talk to us instead of a Buy button.

Every plan is month to month. An annual commitment is optional.

#What happens next

A page shows your dashboard being built. It usually takes 3 to 6 minutes. You can close the page: an email with your sign-in link arrives when the dashboard is ready.

While it builds, the same page offers your kickoff call: 30 minutes with one of our team. See Book your kickoff call.

If the build takes longer than usual, the page says so and the link still goes to your email as soon as the dashboard is ready. Then sign in and connect Google to fill it with your own numbers.

#Questions

Do I need a card to start the trial?

No. The trial is 7 days free with no card, and it ends on its own unless you add one.

I typed the wrong email address. What now?

Write to support@trulata.com and we fix it the same day. The sign-in link only ever goes to the address on your account.

Can I start a second trial?

No. The free trial is once per email address and once per business.

Is there a contract?

No. Every plan is month to month, and an annual commitment is optional.

Still stuck?

Ask on the Ask TruLata tab of your dashboard and it answers from your own numbers, or opens a ticket for a person. Or email support@trulata.com and a person on our team replies.

Send a request