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It is scoped per engagement after you have seen the product on your own accounts, because it is our team running your account and the scope decides the cost.

Is there a setup fee?

The first month is the whole of it. You pay the first month and setup on your own accounts starts.

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Outbound and email

What the Outbound tab does

The outbound engine finds businesses that fit your customer profile every week, drafts an opener for each and logs every send and reply.

2 min read · Updated November 2, 2026

#What outbound does

On Command, the outbound engine reaches the businesses you want as customers. Every week it sources businesses that fit your target profile from a business contact database, filtered to the titles, industries and company sizes set with you. It finds a deliverable address for each person and drafts a short opener.

Prospect emails leave from a review-first queue. A person releases them, or the queue releases on the schedule set for your account, and every send is logged.

#Find the tab

Open Outbound under Outreach in the sidebar. If your plan does not include it, the tab says which plan carries it, with an Upgrade, Compare plans or Talk to us button.

#What is on the tab

A stat row at the top counts what was sourced this week, sequenced, replied, positive and meetings. Press any of them to open it.

The Review-first send queue lists each prospect with the signal that earned the email and its status. See Review prospects and their openers.

Recent replies, classified lists replies with their class and a suggested next step. See What happens when a prospect replies.

#What runs on its own, and what waits for a person

Sourcing, suppression, finding addresses, drafting, follow-ups and classifying replies run on their own, whether anyone is at a desk.

Releasing the queue is set for your account: a person releases it, or it releases on its schedule. A note sent through a prospect's website contact form and a replacement contact for someone who left each wait for a person.

#Questions

Who does outbound email?

Businesses that fit the target profile set with you: the titles, industries, company sizes and, where it matters, the region.

Does it email my existing customers?

No. Your existing and past customers and your do-not-contact list are removed before anything is drafted. See Who outbound never emails.

How do I change who is targeted?

From the Target accounts (ICP) card in Settings. See Describe your ideal customer.

Describe your ideal customer for outboundSee and change the target profile outbound works from: titles, industries, company sizes and region, plus named accounts and voice.Review prospects and their openersOpen the send queue on the Outbound tab to see each prospect, why they were picked, the drafted opener and its status.What happens when a prospect repliesHow replies are matched, classified and shown, what each class does to the sequence, and how follow-ups work.See every outbound email that went outEvery outbound send is logged with the prospect, the draft, the subject, the mailbox and the moment it left.Who outbound never emailsCustomers, your do-not-contact list and anyone who bounced or said no are removed before a word is drafted.

Still stuck?

Ask on the Ask TruLata tab of your dashboard and it answers from your own numbers, or opens a ticket for a person. Or email support@trulata.com and a person on our team replies.

Send a request

#What outbound does

#Find the tab

#What is on the tab

#What runs on its own, and what waits for a person

#Questions

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