Is there a free trial?

Yes. Starter is free for 7 days. No card. It ends on its own after 7 days unless you add one.

Every tier is month to month. Annual commitment is optional and takes twenty percent off the monthly.

Content, prospects, scoring runs and refreshes are all inside the number for your tier.

Why is there no price for Command?

It is scoped per engagement after you have seen the product on your own accounts, because it is our team running your account and the scope decides the cost.

Is there a setup fee?

The first month is the whole of it. You pay the first month and setup on your own accounts starts.

Yes. The account owner moves up from the Billing tab at any time, and the new price is shown and confirmed before anything is charged. To move down, write to us.

Do I need TruLata to get a website?

No. The site builder stands on its own: building is free, and going live is $49 a month or $468 a year.

What do I keep if I leave?

Your Drive folder of content, your lead ledger, and your own accounts with our access revoked by you.

Search and AI visibility

Read the SEO tab: keywords, positions and volume

What the SEO tab shows: the searches Google shows your site for, your average position, and the cards for reviews, your listing and AI Overviews.

2 min read · Updated November 2, 2026

#Where it is

Open SEO under Search & AI in the sidebar. It needs Search Console connected; until then it says Connect Google to see SEO.

#The Top keywords table

A row of stat cards sits at the top. Under it, Top keywords lists the searches Google showed your site for, with Keyword, Position, Change and Volume. Click a row for its detail, including the page that ranks where it is known.

#What the numbers mean

Position is Search Console's average position for that phrase: where your site appeared, averaged across every time it was shown. It is Google's own count, not a rank tracker's single check, so it can differ from what you see when you search yourself.

Volume is how many times Google showed your site for that phrase in the window. A phrase can rank and earn no clicks, and it shows up as exactly that.

#The cards below

Further down the tab: Google AI Overviews, Google Business Profile and Google reviews. Where keyword market data is switched on for your account, a Keyword market (SpyFu) table adds your rank, volume and difficulty across the wider market.

#Export

Press Export in the top bar for a CSV of the keyword table with Keyword, Position, Change and Volume.

#Questions

Why is the newest data a few days old?

Google releases Search Console data two to three days after the searches happen. The tab shows the newest day Google has released.

Why does my position look worse than when I search myself?

Your own searches are shaped by where you are and what you have searched before. Position here is Google's average across every searcher who saw your site.

How do I tell TruLata which searches matter to me?

Fill in Searches you want to win in Settings. See Tell TruLata which searches you want to win.

Ranking is good but leads are low. Why?

A position says where you appeared; a click says someone chose you; a lead says what your site sent you. Read the SEO tab beside your Leads tab.

Connect Google Search ConsoleGive TruLata Restricted access in Search Console, or sign in with Google, so the SEO tab shows the searches your site appears for.Tell TruLata which searches you want to winList the searches that matter to your business in Settings. They drive your AI Overviews check and the topics your content is written around.See your Google reviews and which still need a replyThe Google reviews card on the SEO tab shows your rating, review count and newest reviews, and flags the ones you have not answered.Check whether Google's AI Overviews cite your websiteEvery week TruLata runs your searches on Google and records whether an AI Overview appeared and whether it cited your site.Read your Google Business Profile calls, clicks and viewsWhat the Google Business Profile card shows: calls, website clicks, direction requests and views on Maps and Search over the last 28 days.

Still stuck?

Ask on the Ask TruLata tab of your dashboard and it answers from your own numbers, or opens a ticket for a person. Or email support@trulata.com and a person on our team replies.

Send a request