Is there a free trial?

Yes. Starter is free for 7 days. No card. It ends on its own after 7 days unless you add one.

Every tier is month to month. Annual commitment is optional and takes twenty percent off the monthly.

Content, prospects, scoring runs and refreshes are all inside the number for your tier.

Why is there no price for Command?

It is scoped per engagement after you have seen the product on your own accounts, because it is our team running your account and the scope decides the cost.

Is there a setup fee?

The first month is the whole of it. You pay the first month and setup on your own accounts starts.

Yes. The account owner moves up from the Billing tab at any time, and the new price is shown and confirmed before anything is charged. To move down, write to us.

Do I need TruLata to get a website?

No. The site builder stands on its own: building is free, and going live is $49 a month or $468 a year.

What do I keep if I leave?

Your Drive folder of content, your lead ledger, and your own accounts with our access revoked by you.

Website builder

Collect email sign-ups and send them to Mailchimp, Klaviyo or ActiveCampaign

Add an Email sign-up block, see and download sign-ups, and add each new one to your own email list automatically.

1 min read · Updated November 2, 2026

#Add a sign-up box

Open Add and pick Email sign-up under Conversion. Visitors type their email to get your news. The offer pop-up can carry a sign-up button too.

#See and download sign-ups

Each sign-up shows in Settings, under Messages from your form, as signed up for your news. Press Download email sign-ups for a spreadsheet file of them. The Website tab on your TruLata dashboard counts the last 30 days.

#Add sign-ups to your email list

From then on, each new sign-up from your Email sign-up block is added to that list. The card says how many have gone so far. Your key is checked as you connect, kept encrypted, and never shown again.

Where to find the key: in Mailchimp, your profile, Extras, API keys, Create a key. In Klaviyo, Settings, API keys, Create private API key, with Lists and Profiles set to full access. In ActiveCampaign, Settings, Developer.

In Settings, under Add sign-ups to your email list, pick Mailchimp, Klaviyo or ActiveCampaign.
Paste your API key. For ActiveCampaign, paste the API address too. The line under the box says where to find them.
Press Connect. If your account has more than one list, pick the list and press Use this list.
Press Send a test sign-up to check it.

#If a sign-up does not go through

The card tells you when the last sign-up did not reach your list, and why. If your key changed, connect again. Press Disconnect to stop sending sign-ups to the list.

#Questions

Are sign-ups kept if I do not connect a list?

Yes. They stay in Messages from your form and in the download.

Show an offer pop-upShow visitors a window with your offer after a few seconds or part way down the page, with a button to call, sign up, fill in your form or open a page.Read the messages from your site's formSee every message from your site's forms in the builder, reply or call back, mark them handled, rescue spam, and download them.Add, move, copy and remove blocksAdd sections such as prices, hours, a map, reviews or a form from the block library, and move, copy, hide or remove any block on a page.What the Website tab on your dashboard showsThe Website tab shows your site's address, last publish, messages and sign-ups, and opens the builder. With no site yet, it starts one.

Still stuck?

Ask on the Ask TruLata tab of your dashboard and it answers from your own numbers, or opens a ticket for a person. Or email support@trulata.com and a person on our team replies.

Send a request

#Add a sign-up box

#See and download sign-ups

#Add sign-ups to your email list

#If a sign-up does not go through

#Questions

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