Is there a free trial?

Yes. Starter is free for 7 days. No card. It ends on its own after 7 days unless you add one.

Every tier is month to month. Annual commitment is optional and takes twenty percent off the monthly.

Content, prospects, scoring runs and refreshes are all inside the number for your tier.

Why is there no price for Command?

It is scoped per engagement after you have seen the product on your own accounts, because it is our team running your account and the scope decides the cost.

Is there a setup fee?

The first month is the whole of it. You pay the first month and setup on your own accounts starts.

Yes. The account owner moves up from the Billing tab at any time, and the new price is shown and confirmed before anything is charged. To move down, write to us.

Do I need TruLata to get a website?

No. The site builder stands on its own: building is free, and going live is $49 a month or $468 a year.

What do I keep if I leave?

Your Drive folder of content, your lead ledger, and your own accounts with our access revoked by you.

Website builder

What the builder asks you, and what it makes

The short questions the builder asks when you have no site yet, which ones you can skip, and what the first version holds.

2 min read · Updated November 2, 2026

#The basic questions

Choose I don't have one yet and the builder asks one question per screen: what your business is called, the number customers should call, the email they should write to, where you are, what you offer, which towns you serve, a few sentences about your business, why customers pick you, when you are open, how a new customer should first get in touch, your brand color and which look you like best.

Every question has Skip beside Next. A name alone is enough for a first version. If you skipped the name, the builder asks for it once at the end, because a site needs something to call it.

TipYour own words are the best words for your site. Write the way you would talk to a customer.

#Pick a look

The look question shows pictures: Modern, Classic, Friendly, Bold and High end. Pick one to start from, or press Choose for me and the builder picks the look that suits your kind of business. You can try every look later in Style.

#Tell us more, or make it now

After the basics, Want to tell us more? offers extra questions: your logo and photos, how you work with a customer, who your ideal customer is, the people customers will meet, businesses you compete with or admire, websites whose look you like, pages you want, what the site should do for you, whether we may show your Google reviews, and any wording you are required to show.

Press Tell us more to answer them, or Make my site now to skip them all. Each extra question can be skipped on its own too. Competitors and sites you admire guide the work and never appear on your site. Required wording, such as a license number, is shown exactly as you type it.

#Make the site

On the last question press Make my site. A progress bar shows each step, such as planning your pages and writing your service pages. The first version is ready in a few minutes, on its own free preview address.

You do not have to wait. Press Email me when it's ready and close the page; we email you when the site is ready.

#What goes on the page

The builder writes from what you gave it and holds every sentence to a source. If you have no phone number, every Call button becomes Email or a message form. If you give a town and no street address, the site says where you are based and leaves out maps and directions.

Claims about results, guarantees and awards wait for a TruLata reviewer before they publish. See Why publishing asks for a quick check.

#Questions

Do I have to answer every question?

No. Every question can be skipped. A name alone is enough to make a first version, and you can add anything later.

Can I change my answers after the site is made?

Yes. Click any words on the page to change them, or use Settings, Your business for your name, addresses and towns.

Can I answer in another language?

Yes. See Build your site in another language.

Start a free website in the builderSign in with an email link, pick how you want to start, and get a first version of your site. Building and editing are free.Build a new site from the site you have nowGive the builder your current web address and Google listing, and it makes a better first version from your own pages.Build your site in another languageAnswer the builder's questions in Spanish, French, German or eight other languages and your first version is written in that language.Change the words on your siteClick any words on your page and type. Format them, add links, change where a button goes, or have the builder rewrite them.Why publishing asks for a quick checkSentences that claim results, guarantees or awards wait for a TruLata reviewer before they publish. Here is what to do when you see the check.

Still stuck?

Ask on the Ask TruLata tab of your dashboard and it answers from your own numbers, or opens a ticket for a person. Or email support@trulata.com and a person on our team replies.

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