Is there a free trial?

Yes. Starter is free for 7 days. No card. It ends on its own after 7 days unless you add one.

Every tier is month to month. Annual commitment is optional and takes twenty percent off the monthly.

Content, prospects, scoring runs and refreshes are all inside the number for your tier.

Why is there no price for Command?

It is scoped per engagement after you have seen the product on your own accounts, because it is our team running your account and the scope decides the cost.

Is there a setup fee?

The first month is the whole of it. You pay the first month and setup on your own accounts starts.

Yes. The account owner moves up from the Billing tab at any time, and the new price is shown and confirmed before anything is charged. To move down, write to us.

Do I need TruLata to get a website?

No. The site builder stands on its own: building is free, and going live is $49 a month or $468 a year.

What do I keep if I leave?

Your Drive folder of content, your lead ledger, and your own accounts with our access revoked by you.

Search and AI visibility

Tell TruLata which searches you want to win

List the searches that matter to your business in Settings. They drive your AI Overviews check and the topics your content is written around.

1 min read · Updated November 2, 2026

#Add your searches

Open Settings and find About your business.
In Searches you want to win, type the searches a customer would use, separated by commas. For example: roof repair tulsa, storm damage roofer.
Press Save.

TipWrite them the way a customer types them, with your town where it matters.

#What they are used for

Google AI Overviews: every week TruLata runs your searches on Google, along with your top Search Console searches, up to ten in all, and records whether Google answered with an AI Overview and whether it cites your website. Change the list and it is checked again within the hour.
Your content: where the content engine writes for you, your searches are among the topics it starts from.
Ask TruLata: what you enter in Settings is what Ask TruLata knows about your business.

#And the SEO tab?

The Top keywords table on the SEO tab comes from Search Console: the searches Google actually showed your site for. Your list says what you want to win; that table shows where you stand.

#Questions

How many searches should I add?

A handful of the ones that bring paying work. The AI Overviews check runs up to ten searches, yours first.

Can I change them later?

Yes, any time. Edit the field and press Save.

Does this change my Google Ads keywords?

No. It tells TruLata what matters to you. Ad keywords are set in Google Ads.

Tell TruLata about your business in SettingsFill in About your business on Settings: your website, what you do, where, for whom, how you sound and the searches you want to win.Check whether Google's AI Overviews cite your websiteEvery week TruLata runs your searches on Google and records whether an AI Overview appeared and whether it cited your site.Read the SEO tab: keywords, positions and volumeWhat the SEO tab shows: the searches Google shows your site for, your average position, and the cards for reviews, your listing and AI Overviews.Find your way around the Content tabWhat the Content tab shows: your monthly article schedule, this month's counts and a card for every article from idea to published.

Still stuck?

Ask on the Ask TruLata tab of your dashboard and it answers from your own numbers, or opens a ticket for a person. Or email support@trulata.com and a person on our team replies.

Send a request

#Add your searches

#What they are used for

#And the SEO tab?

#Questions

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