Is there a free trial?

Yes. Starter is free for 7 days. No card. It ends on its own after 7 days unless you add one.

Every tier is month to month. Annual commitment is optional and takes twenty percent off the monthly.

Content, prospects, scoring runs and refreshes are all inside the number for your tier.

Why is there no price for Command?

It is scoped per engagement after you have seen the product on your own accounts, because it is our team running your account and the scope decides the cost.

Is there a setup fee?

The first month is the whole of it. You pay the first month and setup on your own accounts starts.

Yes. The account owner moves up from the Billing tab at any time, and the new price is shown and confirmed before anything is charged. To move down, write to us.

Do I need TruLata to get a website?

No. The site builder stands on its own: building is free, and going live is $49 a month or $468 a year.

What do I keep if I leave?

Your Drive folder of content, your lead ledger, and your own accounts with our access revoked by you.

Outbound and email

Who outbound never emails

Customers, your do-not-contact list and anyone who bounced or said no are removed before a word is drafted.

1 min read · Updated November 2, 2026

#Removed before anything is drafted

Each week, before a word is drafted, the outbound engine removes:

Your existing and past customers. Your do-not-contact list. Every address that bounced. Every address that said no.

They are matched by exact email, by company domain and by company name. Free mail domains are skipped when matching, so one customer on gmail does not block every other gmail address.

#One opener in 30 days

Each person gets at most one opener in 30 days, even when they fit two segments.

#When someone says no

Every outbound email ends with a footer offering a one-word way out. A reply of no, not interested, unsubscribe or stop ends the sequence, suppresses the address for good and adds it to the do-not-contact list.

#Add to your do-not-contact list

Your customer list and do-not-contact list are loaded during setup, so suppression is complete before the first run. To add a company or a person later, send it from the Target accounts (ICP) card in Settings with + Add. It reaches your team as a logged request.

#Questions

Can a suppressed address be emailed again later?

A not-interested or bounced address is suppressed permanently.

Is my whole customer list excluded?

Yes. Existing and past customers are matched by email, company domain and company name and removed before drafting.

What happens when a prospect repliesHow replies are matched, classified and shown, what each class does to the sequence, and how follow-ups work.Describe your ideal customer for outboundSee and change the target profile outbound works from: titles, industries, company sizes and region, plus named accounts and voice.What the Outbound tab doesThe outbound engine finds businesses that fit your customer profile every week, drafts an opener for each and logs every send and reply.See every outbound email that went outEvery outbound send is logged with the prospect, the draft, the subject, the mailbox and the moment it left.

Still stuck?

Ask on the Ask TruLata tab of your dashboard and it answers from your own numbers, or opens a ticket for a person. Or email support@trulata.com and a person on our team replies.

Send a request

#Removed before anything is drafted

#One opener in 30 days

#When someone says no

#Add to your do-not-contact list

#Questions

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