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Connect Google Analytics, Search Console and Google Ads

Sign in with Google from Integrations, approve read only access, and TruLata picks your Analytics, Search Console and Ads accounts.

2 min read · Updated November 2, 2026

#Why to do this first

Your Analytics, SEO and Google Ads tabs read straight from Google, so they stay empty until Google is connected. Until then each of them shows Connect Google to see followed by the tab name, with an Open Integrations button.

A new account asks for it the moment you open the dashboard, in a panel titled Connect Google to fill your dashboard. Press Connect Google there. Not now hides the panel for that browser session.

#Sign in with Google

Your numbers appear within the hour. To change any account TruLata picked, see Choose which accounts your dashboard reads.

  1. Open Integrations. The Google card is at the top.
  2. Under Or sign in with Google, press Connect your Google accounts.
  3. Choose the Google account that can already see your website's Analytics.
  4. Approve read only access to Analytics, Search Console and Google Ads. Google has verified TruLata, so there is no warning screen.
  5. You come back to Integrations. TruLata picks your accounts for you and says We picked these for you.

#Prefer not to sign in?

Use the card Give TruLata access to Google on the same tab instead. You add our access address in each Google product, the way you would give a marketing partner access. See Give TruLata access to Google without signing in.

#If our team set Google up for you

The Google card says Your TruLata team connected Google for you and shows each source as Connected. There is nothing for you to set up. You can still sign in with your own Google login to choose the accounts yourself; what the dashboard reads today stays in place until you save a change.

#Questions

Which Google account should I use?

The one that can already see your website's Analytics. Not sure? Ask whoever built your website, or email support@trulata.com and a person helps you.

It said Google did not finish connecting.

Press Connect your Google accounts again and approve the access on Google's screen. If it fails again, email support@trulata.com.

I pressed Not now. How do I get back to it?

Open Integrations and use the Google card. Nothing else needs to be redone.

How long until I see numbers?

Within the hour after your accounts are chosen. Google Analytics and Google Ads then run a few hours behind, and Search Console 2 to 3 days behind.

Related articles

Choose which Analytics, Search Console and Ads accounts your dashboard readsTruLata picks your Google accounts for you. Change the GA4 property, Search Console site or Ads account on Integrations and press Save.Give TruLata access to Google without signing inAdd addy@trulata.com as a Viewer in Analytics and Restricted user in Search Console, and accept our link request in Google Ads.Read the Analytics tabYour Google Analytics 4 numbers: sessions, users, pageviews, where visitors came from, top pages and the key events they triggered.Why a tab is missing, dimmed or emptyA tab waits for its source, comes with a higher plan, or sits in a closed menu group. Here is how to tell which, and what to do.Read the SEO tab: keywords, positions and volumeWhat the SEO tab shows: the searches Google shows your site for, your average position, and the cards for reviews, your listing and AI Overviews.
Still stuck?

Ask on the Ask TruLata tab of your dashboard and it answers from your own numbers, or opens a ticket for a person. Or email support@trulata.com and a person on our team replies.

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