Is there a free trial?

Yes. Starter is free for 7 days. No card. It ends on its own after 7 days unless you add one.

Every tier is month to month. Annual commitment is optional and takes twenty percent off the monthly.

Content, prospects, scoring runs and refreshes are all inside the number for your tier.

Why is there no price for Command?

It is scoped per engagement after you have seen the product on your own accounts, because it is our team running your account and the scope decides the cost.

Is there a setup fee?

The first month is the whole of it. You pay the first month and setup on your own accounts starts.

Yes. The account owner moves up from the Billing tab at any time, and the new price is shown and confirmed before anything is charged. To move down, write to us.

Do I need TruLata to get a website?

No. The site builder stands on its own: building is free, and going live is $49 a month or $468 a year.

What do I keep if I leave?

Your Drive folder of content, your lead ledger, and your own accounts with our access revoked by you.

Your dashboard

What the messages on your dashboard mean

Plain answers for Heads up, Earlier numbers, We could not load, Could not read and the other notes your dashboard can show.

1 min read · Updated November 2, 2026

#We could not load your numbers

A tab says We could not load followed by the tab name. Your account is connected, but the last try to load these numbers failed. It retries on its own and our team is watching it. Nothing is needed from you, and Ask TruLata can tell you more.

#Earlier numbers.

A note above a tab starting Earlier numbers. means one source failed on the last pull, so its previous numbers are shown and the note says how old they are. The next pull replaces them. On the Overview, the note repeats every source affected.

#Heads up.

A note above the Overview starting Heads up. says in plain words that something did not load and what it affects. Read it; it tells you whether anything is needed.

#Connect Google to see a tab, or Fill this dashboard

Google is not connected or no account is chosen. Press Open Integrations and connect it. See Connect Google.

#could not read

A single figure reading could not read means that one source did not answer. It is never shown as zero, so a zero on your screen is a real zero.

#Other notes

The stamp's hover text Live refresh unreachable, showing the last saved snapshot means the live pull could not be reached and you are reading the last saved copy; press Refresh to try again.

On Ask TruLata, I could not reach the data service just now means try again in a moment. If the briefing says it is not ready, Ask TruLata can walk you through your numbers now.

#Questions

Do I need to do anything about these messages?

Usually not. They say when something needs you. A connect message is the one that needs an action from you.

A message has stayed for days.

Send a request from the Support tab, or ask Ask TruLata, which can open a ticket for you.

Why a tab is missing, dimmed or emptyA tab waits for its source, comes with a higher plan, or sits in a closed menu group. Here is how to tell which, and what to do.How fresh your numbers are, and what Refresh doesThe stamp beside the title says when your data was pulled. Opening the page refreshes it, and Refresh pulls every source now.Send a request to a personPress New request on the Support tab, describe what you need and press Send. You get a ticket number straight away.Ask TruLata a question about your marketingType a question in plain English on the Ask TruLata tab. It answers from your own numbers and your account, and remembers the conversation.

Still stuck?

Ask on the Ask TruLata tab of your dashboard and it answers from your own numbers, or opens a ticket for a person. Or email support@trulata.com and a person on our team replies.

Send a request