Is there a free trial?

Yes. Starter is free for 7 days. No card. It ends on its own after 7 days unless you add one.

Every tier is month to month. Annual commitment is optional and takes twenty percent off the monthly.

Content, prospects, scoring runs and refreshes are all inside the number for your tier.

Why is there no price for Command?

It is scoped per engagement after you have seen the product on your own accounts, because it is our team running your account and the scope decides the cost.

Is there a setup fee?

The first month is the whole of it. You pay the first month and setup on your own accounts starts.

Yes. The account owner moves up from the Billing tab at any time, and the new price is shown and confirmed before anything is charged. To move down, write to us.

Do I need TruLata to get a website?

No. The site builder stands on its own: building is free, and going live is $49 a month or $468 a year.

What do I keep if I leave?

Your Drive folder of content, your lead ledger, and your own accounts with our access revoked by you.

Your dashboard

The Home tab: what it cost, what it made and what needs you

Home is an opt-in front page with three cards: cost against results for 30 days, the work done this week, and what needs you.

2 min read · Updated November 2, 2026

#Home is opt-in

Home is off by default. The Overview stays your front page unless Home is switched on for your account. When it is on, Home sits at the top of the menu and opens first.

#What it cost and what it made

The first card covers the last 30 days. What it cost is your TruLata plan plus your Google Ads spend where the dashboard has it. What it made is the revenue the dashboard reads, or the value of jobs won from your connected job platform. Leads and wins sit beside them.

A line saying what every dollar spent brought back appears only when both sides are real numbers. If the dashboard has leads but no revenue source, the card asks you to connect your job platform or CRM on Integrations to see what those leads paid you.

#How TruLata got it this week

The second card lists the work done this week: new leads, posts published on your social channels, articles written and published on your website, and changes made in your Google Ads. Click a line to open its tab.

#Things that need you

The third card lists what is waiting on you, each with its action beside it: Call or Mark contacted for a new lead, Approve for an ad, post or article, Pick a time for your kickoff call, and Connect or Open for a setup step. When nothing is waiting it says Nothing needs you right now.

#Questions

Is the Home tab on by default?

No. Home is opt-in, and the Overview is your front page unless Home is switched on for your account.

Why does it not show a return figure?

The return line needs both what it cost and what it made. Connect your job platform, CRM or payments platform so the dashboard can read what your leads paid.

Is the Overview still there when Home is on?

Yes. Overview stays in the menu right under Home.

Read the Overview tabWhat your marketing brought in against what it cost: headline cards, today's briefing, goals, your pipeline and one tile per channel.Read the Jobs tabEvery job in your CRM or booking platform, read live: open jobs, booked value, wins this month, win rate and where each job came from.See your revenue on the Revenue tabConnect your own Stripe or QuickBooks Online, read only, to see what you collected, recurring revenue, open invoices and top customers.Find your way around the menuHow the left-hand menu is grouped, what each group holds, and how to open or close a group.

Still stuck?

Ask on the Ask TruLata tab of your dashboard and it answers from your own numbers, or opens a ticket for a person. Or email support@trulata.com and a person on our team replies.

Send a request

#Home is opt-in

#What it cost and what it made

#How TruLata got it this week

#Things that need you

#Questions

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