Is there a free trial?

Yes. Starter is free for 7 days. No card. It ends on its own after 7 days unless you add one.

Every tier is month to month. Annual commitment is optional and takes twenty percent off the monthly.

Content, prospects, scoring runs and refreshes are all inside the number for your tier.

Why is there no price for Command?

It is scoped per engagement after you have seen the product on your own accounts, because it is our team running your account and the scope decides the cost.

Is there a setup fee?

The first month is the whole of it. You pay the first month and setup on your own accounts starts.

Yes. The account owner moves up from the Billing tab at any time, and the new price is shown and confirmed before anything is charged. To move down, write to us.

Do I need TruLata to get a website?

No. The site builder stands on its own: building is free, and going live is $49 a month or $468 a year.

What do I keep if I leave?

Your Drive folder of content, your lead ledger, and your own accounts with our access revoked by you.

Ask Addy

What Addy does on her own, and what waits for your OK

Addy reads, drafts and organizes on her own. Anything public or that spends money, such as publishing, posting a review reply or changing an ad budget, waits until you press Approve.

2 min read · Updated November 6, 2026

#What she does on her own

These are private to your account and spend nothing, so she just does them and tells you:

Read anything on your dashboard and refresh your numbers. Find, add and update leads, including marking one won or lost. Save your business details and what you tell her to remember. Start an article draft, including one written to answer a question AI assistants ask. Make changes to your website's draft. Draft replies to new Google reviews. Open a support ticket when a person is needed.

#What waits for your OK

Anything the public sees or that moves money: publishing an article or your website, posting a review reply, turning a campaign on or off, changing a daily budget, building a new Meta campaign, and inviting someone to your account.

She shows the exact change on a Waiting step, such as the campaign and the new daily budget, with Approve and Decline buttons. Nothing happens until you press one. When she needs your yes on several changes at once, each change gets its own card, so you can approve one and decline another.

A budget change waiting in the Addy tab: the ask Move $20 a day from the spring promo to the search campaign, then steps Started the Google Ads agent, Checking your Google Ads campaigns, and a Waiting step Changing a budget with the campaign and the new daily budget, and Approve and Decline buttons.

#Limits on ad changes

One Google Ads budget change can at most double a campaign's daily budget or add 50 dollars, up to 500 dollars a day. A bigger change is yours to make in Google Ads. Meta applies a change within 15 minutes.

#Every decision is kept

Each change you approve or decline is saved under What Addy remembers in Settings, with who decided and when, and every teammate's Addy reads it. Ad changes also show on the ad tab, with who asked and the before and after.

#Want her to act without asking?

Two optional rules on Settings let TruLata act for you: pause a Google Ads campaign that spends past your limit with no conversions, and publish your weekly article without waiting. Both are off until you turn them on. See Let TruLata act for you. To undo anything, ask Addy: turn the campaign you paused yesterday back on.

#Questions

Will Addy spend money or publish without asking me?

No. Publishing, posting, campaign status, budgets and new campaigns each wait for Approve, unless you switched on one of the rules on Settings.

Who can approve?

The owner and admins. A member can ask Addy anything and gets answers.

I pressed Decline by mistake.

Ask again. She proposes the change again and waits for your OK.

Ask Addy: run your dashboard by askingAddy is in every TruLata dashboard. Ask her a question and she answers from your own numbers; ask for a change or a whole job and she does it, checking with you before anything goes public or spends money.Let TruLata act for you: pause wasted ad spend and auto-publish articlesTwo optional rules on Settings: pause a Google Ads campaign that spends with no conversions, and publish your weekly article without asking.Team roles: Owner, Admin and MemberWhat an Owner, an Admin and a Member can each do, and how to change someone's role.What Addy remembers about your businessTell Addy something once, like "we never discount in ads", and every teammate's Addy follows it. See and remove what she remembers under What Addy remembers on Settings.

Still stuck?

Ask Addy in your dashboard. She answers from your own numbers, does the job for you, or opens a ticket for a person. Or email support@trulata.com and a person on our team replies.

How to ask Addy