Is there a free trial?

Yes. Starter is free for 7 days. No card. It ends on its own after 7 days unless you add one.

Every tier is month to month. Annual commitment is optional and takes twenty percent off the monthly.

Content, prospects, scoring runs and refreshes are all inside the number for your tier.

Why is there no price for Command?

It is scoped per engagement after you have seen the product on your own accounts, because it is our team running your account and the scope decides the cost.

Is there a setup fee?

The first month is the whole of it. You pay the first month and setup on your own accounts starts.

Yes. The account owner moves up from the Billing tab at any time, and the new price is shown and confirmed before anything is charged. To move down, write to us.

Do I need TruLata to get a website?

No. The site builder stands on its own: building is free, and going live is $49 a month or $468 a year.

What do I keep if I leave?

Your Drive folder of content, your lead ledger, and your own accounts with our access revoked by you.

Ask Addy

Email Addy

Write to addy@trulata.com from the email you sign in with, and Addy gets the work done and replies, the same as asking in your dashboard.

1 min read · Updated November 6, 2026

#How to email her

Write to addy@trulata.com from the email address you sign in to TruLata with, or from your company's own email domain.
Say what you want in plain words, the same way you would ask in the dashboard. Attach photos or files if the job needs them.
Addy reads it, does the work and replies on the same thread.

#What works well by email

Requests you think of away from your desk: "Add these three photos to the gallery page", "Our hours change to 8 to 6 starting Monday, update the website and Google", "Send me last month's leads with where each came from".

Forward a message and say what to do with it: "This customer asked about financing. Add them as a lead and tell me what we should say."

#Approvals by email

The same rule holds: anything public or that spends money waits for your clear yes. Addy says exactly what she will do in her reply, and goes ahead when you answer yes.

#Questions

Can my teammates email her?

Yes, from the address they sign in with. Each person can do what their role allows.

I wrote from a personal address and nothing happened.

Write from the address that has a seat on your account, or add that address on the Team tab.

Ask Addy: run your dashboard by askingAddy is in every TruLata dashboard. Ask her a question and she answers from your own numbers; ask for a change or a whole job and she does it, checking with you before anything goes public or spends money.What Addy does on her own, and what waits for your OKAddy reads, drafts and organizes on her own. Anything public or that spends money, such as publishing, posting a review reply or changing an ad budget, waits until you press Approve.Invite your teamGive each person their own seat: open Team, type their work email, pick Member or Admin and press Invite member.Talk to Addy instead of typingPress the microphone beside the box and say what you want. Your words appear in the box as you speak, and nothing is sent until you press Ask.

Still stuck?

Ask Addy in your dashboard. She answers from your own numbers, does the job for you, or opens a ticket for a person. Or email support@trulata.com and a person on our team replies.

How to ask Addy

#How to email her

#What works well by email

#Approvals by email

#Questions

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