Is there a free trial?

Yes. Starter is free for 7 days. No card. It ends on its own after 7 days unless you add one.

Every tier is month to month. Annual commitment is optional and takes twenty percent off the monthly.

Content, prospects, scoring runs and refreshes are all inside the number for your tier.

Why is there no price for Command?

It is scoped per engagement after you have seen the product on your own accounts, because it is our team running your account and the scope decides the cost.

Is there a setup fee?

The first month is the whole of it. You pay the first month and setup on your own accounts starts.

Yes. The account owner moves up from the Billing tab at any time, and the new price is shown and confirmed before anything is charged. To move down, write to us.

Do I need TruLata to get a website?

No. The site builder stands on its own: building is free, and going live is $49 a month or $468 a year.

What do I keep if I leave?

Your Drive folder of content, your lead ledger, and your own accounts with our access revoked by you.

Ask Addy

Ask Addy: run your dashboard by asking

Addy is in every TruLata dashboard. Ask her a question and she answers from your own numbers; ask for a change or a whole job and she does it, checking with you before anything goes public or spends money.

2 min read · Updated November 6, 2026

#Open Addy

Not sure where to start? Tap one of the suggestions under the box: How many leads did we get this month?, What is my ad spend doing?, How is our SEO trending? or Where should we lean in?

Press the Addy button in the corner of any screen, or open Addy in the Assistant group of your dashboard menu for the full tab.
Type the way you would talk to someone on your team, for example: where did this month's leads come from?
Press Ask, or press Enter. To talk instead of typing, press the microphone; to send a photo or PDF, press the paperclip.

The Addy card in the dashboard, marked Live: a line that says Ask Addy anything about the business's marketing, or ask her to do it, a box reading Ask Addy about your leads, ads, SEO, website, a microphone button, an Ask button and four suggested questions.

#Three kinds of asks

A question. Which campaign has the highest cost per lead? Why did traffic dip last week? Addy reads your leads, ads, search, AI visibility, website, content, social, email and jobs, and answers in plain English from your own numbers.

A change. Mark the Hill Street lead as won. Pause the brand campaign. Change the phone number on our website. She makes it, and anything public or anything that spends money waits for your OK first.

The whole job. Research our three nearest competitors and draft two posts that beat them. She splits the work, keeps going in the background, and brings the result back into the same conversation.

TipAsk for the outcome you want, not the clicks. "Get us more estimate requests from Google" works better than "open the Google Ads tab".

#Watch her work

While she works, Addy shows each step as it happens: what she is reading, what she did, and anything waiting on you. A bigger job shows a card for each part of the work, marked Working or Done.

When she finishes, the answer comes first. The steps behind it fold up under The work behind it, so you can always see where an answer came from.

Addy working on the question where are my new customers coming from, and where should we spend more: cards for leads, Google Ads and search, marked Done or Working, and a list of steps such as Asking for fresh numbers, Reading your leads and Checking your Google Ads campaigns.

#Only your business, and only what you can do

Addy reads your account alone, never another business's. She acts as you: under the box you see Acting as with your role, so she can do what your role can do and nothing more. The owner and admins can have her make changes; a member can ask her anything.

She keeps your conversation, so you can come back tomorrow and say "do the same for the other campaign". What anyone on your team tells her about the business is remembered for the whole account: see What Addy remembers.

#Which plans have Addy

Addy is on all tiers. She also writes Today's briefing on your Overview each morning from your numbers, and she answers questions about any tab your plan includes.

#Questions

Is Addy a chatbot?

No. A chatbot answers. Addy answers from your own numbers and then does the work: she changes campaigns, edits your website, writes articles, drafts review replies and adds leads, and she asks for your OK on anything public or that spends money.

Can she see other businesses' data?

No. She reads your own account only.

What if she cannot do something with a button?

She takes it on in the background, the way a person on your team would, and the result comes back into your conversation. See Bigger jobs.

Can I email her instead?

Yes. See Email Addy.

Ask Addy about the screen you are onPress the Addy button in the corner of any dashboard screen. She already sees that screen, so "why did this drop?" or "change this" needs no explaining.What to ask Addy, tab by tabReal asks for every part of your dashboard: leads, ads, website, content, reviews, social, reports, brand kit, team and settings. Copy one, change the details, and press Ask.What Addy does on her own, and what waits for your OKAddy reads, drafts and organizes on her own. Anything public or that spends money, such as publishing, posting a review reply or changing an ad budget, waits until you press Approve.Bigger jobs: Addy keeps working and comes backAsk Addy for something no button does, like fixing a form, setting up tracking or a deep report. She keeps working in the background and brings the result back into your conversation.Email AddyWrite to addy@trulata.com from the email you sign in with, and Addy gets the work done and replies, the same as asking in your dashboard.

Still stuck?

Ask Addy in your dashboard. She answers from your own numbers, does the job for you, or opens a ticket for a person. Or email support@trulata.com and a person on our team replies.

How to ask Addy